Posts Tagged ‘tollywood’
Telugu Cinema : Small films. ‘Big’ Obstacles.
I’d like to cut to the chase. All of believe and agree that ‘Content in King’. Agreed. But that comes with an asterisk with a fine print below that reads ‘Marketing & Distribution is the King Maker.’ And this is applicable to all films, big & small. This means even more to a small-budget film. [...]
Telugu cinema wouldn’t have silver jubilee films again.
Indian cinema had this unique culture over the year, of measuring a movie by the number of days it ran at the theatres. A hit movie would run for 100 days in the theatres ideally, and an average movie around 50 days. Silver Jubilee, or being 25 weeks in the theatre is the sign of [...]
(PART – II) Celebrity endorsements in South India – the next ‘Big thing’.
South Indian brand ambassadors – a Rs 50 crore market! (Click here to read PART – I) People in the marketing industry estimate that the South Indian celebrity endorsement market is under-tapped. In today’s levels itself the market could be worth around Rs 50 crore. Yet it’s only Rs 20 crore in size. One of the [...]
Celebrity endorsements in South India – the next ‘Big thing’.
The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles [...]
Southscope March 2010 covers : A.R Rahman & Trisha Krishnan
Hi again! The latest copy of Southscope has hit the stands. Grab your copy from your nearest bookstore or sms SCOPE to 56263 to subscribe. Its a double issue again! Twice the goodness to readers, but double the work load for us at Southscope. Click on the images to enlarge. Our last issue featuring Allu [...]
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