Posts Tagged ‘telugu cinema’
Telugu Cinema : Small films. ‘Big’ Obstacles.
I’d like to cut to the chase. All of believe and agree that ‘Content in King’. Agreed. But that comes with an asterisk with a fine print below that reads ‘Marketing & Distribution is the King Maker.’ And this is applicable to all films, big & small. This means even more to a small-budget film. [...]
Telugu cinema wouldn’t have silver jubilee films again.
Indian cinema had this unique culture over the year, of measuring a movie by the number of days it ran at the theatres. A hit movie would run for 100 days in the theatres ideally, and an average movie around 50 days. Silver Jubilee, or being 25 weeks in the theatre is the sign of [...]
(PART – II) Celebrity endorsements in South India – the next ‘Big thing’.
South Indian brand ambassadors – a Rs 50 crore market! (Click here to read PART – I) People in the marketing industry estimate that the South Indian celebrity endorsement market is under-tapped. In today’s levels itself the market could be worth around Rs 50 crore. Yet it’s only Rs 20 crore in size. One of the [...]
Celebrity endorsements in South India – the next ‘Big thing’.
The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles [...]
Kalamandir & Varudu bring out the “Kalasutra collection”
Finally, some new age marketing is coming into movies. The producers of Varudu, Universal Media have tied up with popular saree retailer Kalamandir to create a special range of wedding clothes, based on the movie – for South Indian weddings. Called the “Kalasutra collection”, most of them are aimed at the vaduvu (bride) as women [...]
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