Archive for ‘Movies’
The biggest profiteer from Ghajini is the Govt. of India! Here’s Boxoffice 101 for beginners.
Now that I’ve got your attention, let me clarify – its every bit true. Read on to understand how the number game in the movie business works. Dov S. Siemens, the Hollywood guru who conducts filmmaking workshops worldwide, told in one such seminar. “Remember, we’re not in the film-making business. We’re in the film marketing [...]
Southscope Calender 2010, for our subscribers only, sms SCOPE to 56263 for your copy.
There has been a lot of buzz about our Southscope calender. We’ve managed to rope in some of most glamorous and popular actresses of South Indian cinema like Shriya Saran, Ileana D’Cruz, Lakshmi Rai, Reema Sen, Sindhura Gadde, Bindu Madhavi, Madhushalini, Archana, Kriti Kharbanda and Deeksha. We’re having a press conference tomorrow (8th January 2010) [...]
Arya 2, 7Up do a co-branded TVC. First time in Telugu!
7Up and Aditya Arts, the producers of the movie “Arya 2″ managed to pull off a coup by running a co-branded campaign around the movie and the brand. The trailers are on-air on most Telugu general entertainment and news channels. Sources from the TV biz inform me that, Pepsico (owners of 7Up) after contemplating doing [...]
Why it sucks to market movies in Andhra Pradesh? My report at the FICCI Frames, Chennai.
My presentation at the FICCI Frames : I was presenting at the FICCI Frames MEBC (Media and Entertainment Business Conclave, Chennai) that took place on November 18-19th, 2009. The market leaders of various verticals of the entertainment industry made presentations on their fields. Arvind Ranganathan, CEO Real Image spoke on the digitization of cinema. Kunal [...]
The action is in the South : FICCI-Frames conference in Chennai (Nov 18,19)
FRAMES is an annual trade event of the Indian entertainment industry held by FICCI (Federation of Indian Chambers of Commerce and Industry), a trade body covering various businesses in India. Most of the focus for the event held in Mumbai is on Bollywood, rather than Indian cinema and other entertainment-related events which are mostly for [...]
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