Archive for ‘Marketing’
Video publishing co Ooyala named after Telugu word. Interesting!
I was searching though the web on how to monetize the original video content produced by Southscope. The Southscope Style Awards & ‘making of’ footage of our photoshoots are some of our IP (intellectual property) I wish to host online and monetize. I stumbled across this popular video publishing platform Ooyala, which lets publishers like [...]
All-time blockbuster Magadheera, coming soon on Blu-Ray!
As per popular demand, Magadheera is finally going to release on Blu-Ray. Initially, we decided to give it a miss due to the high cost and low-penetration levels in Andhra Pradesh. As per market sources there are only around 2500 devices in Andhra Pradesh capable of playing Blu-Ray discs (includes Sony PS3). But, the sheer amount [...]
Why Twitter isn’t the best platform for South Indian movie stars.
Unlike radio, TV, print media & outdoor, internet is the only mass medium in the world that offers two-way communication. In the others, the sender (media) broadcasts a message and the receiver (viewer/listener/reader) receives it. In traditional media such as print & television, the media channel that’s broadcasting a celebrity’s interview or statement acts as a ‘gatekeeper’. [...]
The biggest profiteer from Ghajini is the Govt. of India! Here’s Boxoffice 101 for beginners.
Now that I’ve got your attention, let me clarify – its every bit true. Read on to understand how the number game in the movie business works. Dov S. Siemens, the Hollywood guru who conducts filmmaking workshops worldwide, told in one such seminar. “Remember, we’re not in the film-making business. We’re in the film marketing [...]
Arya 2, 7Up do a co-branded TVC. First time in Telugu!
7Up and Aditya Arts, the producers of the movie “Arya 2″ managed to pull off a coup by running a co-branded campaign around the movie and the brand. The trailers are on-air on most Telugu general entertainment and news channels. Sources from the TV biz inform me that, Pepsico (owners of 7Up) after contemplating doing [...]
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