Archive for ‘Marketing’
“Real or Rumour”, a new feature in Southscope. Need your take!
I was reading all kinds of celebrity tabloids in my trip in the US. Some of them are People, OK! Magazine, US Weekly, inTouch which churn out huge amount of celebrity gossip week after week. All the magazines look identical, cover the same stuff & there are loads in the market. People everywhere love to [...]
Geetha Arts’ new corporate identity & What we’re upto!
As people might noticed, from Jalsa (2008) onwards all of us at Geetha Arts are working towards revamping the company. From a independent producer-driven enterprise, we aspire to become a full-fledged Hollywood-like studio with a presence in film production, distribution & exhibition. Rather than a Warner Bros (owned by Time Warner), or 20th Century Fox [...]
(PART – II) Celebrity endorsements in South India – the next ‘Big thing’.
South Indian brand ambassadors – a Rs 50 crore market!
(Click here to read PART – I) People in the marketing industry estimate that the South Indian celebrity endorsement market is under-tapped. In today’s levels itself the market could be worth around Rs 50 crore. Yet it’s only Rs 20 crore in size. One of the prime [...]
Celebrity endorsements in South India – the next ‘Big thing’.
The buzz in the Advertising and marketing field is that the endorsements for South Indian movie actors is the “next big thing” in business. Ever wondered why most of our celebrities don’t endorse as many brands as their Bollywood counterparts? And why we’re subject to dubbed ads, which are more humorous than convincing? This articles [...]
Kalamandir & Varudu bring out the “Kalasutra collection”
Finally, some new age marketing is coming into movies. The producers of Varudu, Universal Media have tied up with popular saree retailer Kalamandir to create a special range of wedding clothes, based on the movie – for South Indian weddings. Called the “Kalasutra collection”, most of them are aimed at the vaduvu (bride) as women [...]
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