Comments on: Arya 2, 7Up do a co-branded TVC. First time in Telugu! http://www.allusirish.in/2009/12/arya2-7up-cobranded-tvc/ Film Producer, Magazine Publisher & Geek. Fri, 20 Aug 2010 13:41:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Ravi http://www.allusirish.in/2009/12/arya2-7up-cobranded-tvc/comment-page-1/#comment-548 Ravi Sun, 17 Jan 2010 22:41:46 +0000 http://www.allusirish.in/?p=137#comment-548 As an example, say Ramcharan starts endorsing Levis jeans & you see hoardings & in store promotions in Hyd, Vizag etc .... The number of hoardings & in store promotions increase during releases & producers thank Levis as they are also part of styling the film .... Will TFPC have issues with promoting like this ..... Its not crossing rules, just tweaking them a little bit .... As an example, say Ramcharan starts endorsing Levis jeans & you see hoardings & in store promotions in Hyd, Vizag etc …. The number of hoardings & in store promotions increase during releases & producers thank Levis as they are also part of styling the film …. Will TFPC have issues with promoting like this ….. Its not crossing rules, just tweaking them a little bit ….

]]> By: Sridhar http://www.allusirish.in/2009/12/arya2-7up-cobranded-tvc/comment-page-1/#comment-338 Sridhar Wed, 30 Dec 2009 06:15:45 +0000 http://www.allusirish.in/?p=137#comment-338 Sirish, Any updates on Magadheera release in Tamilnadu? Sirish, Any updates on Magadheera release in Tamilnadu?

]]> By: Pavan Atukuri http://www.allusirish.in/2009/12/arya2-7up-cobranded-tvc/comment-page-1/#comment-315 Pavan Atukuri Mon, 14 Dec 2009 10:41:02 +0000 http://www.allusirish.in/?p=137#comment-315 Co-branding is when two companies form an alliance to work together, creating marketing synergy (Courtesy-Wikipedia). I define it as "nothing but piggybacking on each other’s strengths”. Do you want it simpler? "Co-branding is Co-operation" I remember reading Idea Cellular tying up with ‘Paa’ for ‘Talk to Auro’ campaign, wherein callers can leave messages for Auro on an Idea number and in return receive calls from Auro on a pre-determined date. This will be promoted through a co-branded TVC. I believe Bajaj Allianz also tied up with ‘Paa’ for a TVC on Child plans. I guess co-branding yields definite results, and this is seldom proved; John Abraham starrer ‘Goal’ + Reebok; Dhoom-2 + Pepe Jeans Collection; SRK’s Don Collection with Louise Phillipe are some of the examples. It is an established practice in Bollywood. Why not in Tollywood? Why would Celebrities (Read Politicians, Sportspersons etc.) come to Audio Release Functions etc.? Is it not co-branding? If that is allowed, Arya-2 co-branding with 7up should be allowed right? Cheers Co-branding is when two companies form an alliance to work together, creating marketing synergy (Courtesy-Wikipedia). I define it as “nothing but piggybacking on each other’s strengths”. Do you want it simpler? “Co-branding is Co-operation”

I remember reading Idea Cellular tying up with ‘Paa’ for ‘Talk to Auro’ campaign, wherein callers can leave messages for Auro on an Idea number and in return receive calls from Auro on a pre-determined date. This will be promoted through a co-branded TVC. I believe Bajaj Allianz also tied up with ‘Paa’ for a TVC on Child plans.

I guess co-branding yields definite results, and this is seldom proved; John Abraham starrer ‘Goal’ + Reebok; Dhoom-2 + Pepe Jeans Collection; SRK’s Don Collection with Louise Phillipe are some of the examples. It is an established practice in Bollywood. Why not in Tollywood?

Why would Celebrities (Read Politicians, Sportspersons etc.) come to Audio Release Functions etc.? Is it not co-branding? If that is allowed, Arya-2 co-branding with 7up should be allowed right?

Cheers

]]> By: MoBo http://www.allusirish.in/2009/12/arya2-7up-cobranded-tvc/comment-page-1/#comment-310 MoBo Thu, 10 Dec 2009 07:35:51 +0000 http://www.allusirish.in/?p=137#comment-310 Wake up sid! we observed this a couple of weeks back yarr...I suspect your mischievous hand in this :)) lol ! So wat next...Some good things are arriving to Andhra and its film industry !!! Wake up sid! we observed this a couple of weeks back yarr…I suspect your mischievous hand in this :) ) lol ! So wat next…Some good things are arriving to Andhra and its film industry !!!

]]> By: vikranth http://www.allusirish.in/2009/12/arya2-7up-cobranded-tvc/comment-page-1/#comment-307 vikranth Thu, 10 Dec 2009 04:11:48 +0000 http://www.allusirish.in/?p=137#comment-307 Y dont you and other like minded people in the industry try to educate TFPC, if it serves a better cause.What is stopping you? Y dont you and other like minded people in the industry try to educate TFPC, if it serves a better cause.What is stopping you?

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