Allu Sirish’s Blog

Arya 2, 7Up do a co-branded TVC. First time in Telugu!

7Up and Aditya Arts, the producers of the movie “Arya 2″ managed to pull off a coup by running a co-branded campaign around the movie and the brand. The trailers are on-air on most Telugu general entertainment and news channels. Sources from the TV biz inform me that, Pepsico (owners of 7Up) after contemplating doing [...]