Comments on: Why Great Indian Media companies fail on the internet?

By: siddharth

siddharth — Wed, 17 Feb 2010 10:50:49 +0000

jus read ur entry!!! made a lot of sense…
i did attend a lot of lectures an presentation in the UK when i was studyin there on why internet m, marketing advertising and online reading is much higher in countries like america the united kingdom and in europe!!
1. because internet usage is much higher as it is cheaper an is probably triple the speed of teh internet in india at the minimum!!!
2. because the world is opening to internet advertising abroad than the usual print an media advertising!! according to study print an orthodox media advertising has been goin down at a significant rate over the last 5 years !!Viral marketing and sponsorship has been proven to be more effective!!!
3.people in india are not in to gossip as much as ppl abroad!! alot of ppl mite misunderstand what i just said i mean the paparazzi s obsession with celebrities is much lower in India than abroad!!!!

By: kishore

kishore — Tue, 26 Jan 2010 20:00:40 +0000

First of all i want to appreciate for your blogs. I followed few of your blogs. Your blogs are open, honest and educating to the people out there who are tiered of listening to boring gossips. I hope more people from telugu industry to come forward and follow your path and share their experiences/ideas/knowledge to benefit many folks out there. Thanks again for publishing your thoughts. By the way if you are still looking for web 2.0 professionals let me know. I always wanted to collaborate/innovate and i felt this is one of those offers I’m greatly interested in.

By: chirufan

chirufan — Sun, 24 Jan 2010 13:15:47 +0000

content is n’t just enough…. experience (presentation) matters… presentation of idlebrain sucks… Even if some other site with better design with little less content ppl will choose that over idlebrain..

By: Sai

Sai — Fri, 01 Jan 2010 08:01:46 +0000

Hey Sirish,

Good topic.. Btw, I am surprised you did not mention about BBC. I feel they are one of the best media guys utilizing most of web by interacting people as possible only through internet. You get everything you need in the first page and maximum by 2nd scroll. Without marketing too much about it, I would say you can visit the site once..

And, btw, I am in for iphone apps for you if you want. let me know how can we talk about it in detail.

By: Milage Fan

Milage Fan — Thu, 31 Dec 2009 08:40:20 +0000

Hello Sirish,

I am an optimistic fan of your family.

As many of those above comments are more of suggestions to you than feedback on ariticle.I too wanted to deviate from topic and exchange some information with you.

Reaching the point ,I do not know how much publicity is possible from these different websites but i am damn sure that people from different parts of the world visit main websites like wikipedia,google etc to grab information about Allu Arjun,Charan,Pawan,Chiru Sir,PRP,Geetha Arts etc,..

But the information in Wikipedia kind of websites is always vague,uninformed,round about when comes to Mega Movie Stars,ofcourse yeah people having permissions to change they keep screwing it up.We always change it back to free of error but still they go back to the stage as they were.

So if measures been taken that info about us in wikipedia always stay nice,then people across the globe could get to know about our achievements.

Thanks,
Your’s Sincere Fan

By: Hollywoodyaan

Hollywoodyaan — Wed, 16 Dec 2009 17:46:11 +0000

Hi! Sirish

There is too much competition from other gigantic media companies like BBC, WSJ, times..etc.
Our media co’s are mainly focusing on India only,

By: CHARAN V

CHARAN V — Sun, 29 Nov 2009 09:12:48 +0000

Dear Sirish,

Please update your southscope.in website and make sure all the links work properly, please check your geetha arts website it is down past couple of months.

You were speaking about Movie Promotion, In tamil the movie Promotion is very good they have an website for most of their movies, in our case we didnt have a website for magadheera which was the biggest the block busster of the year.

Ex: I am from Bangalore many of my friends who are from other parts of the country were checking the net for high resolution magadheera photo’s and when they didnt get it they were like is this a small movie why no website.

By: Kumar Narasimha

Kumar Narasimha — Sun, 22 Nov 2009 14:49:30 +0000

Hi Sirish,

I think you are on the money about ‘apologetic presence’ of many media brands online. The sites that we have today such as idlebrain etc. are decent in content, but can be improved upon.Most of the sites that appear slightly slicker than the average, are poorly designed in terms of how fast they load, compatibility with different browsers, especially mobile browsers, and so on.

So, you want mash-up social networking and micro sales (iTunes, downloading iPhone apps, ring tones etc) with film-based content. Good idea. But who are we targeting as prime audience for the online presence? The phase-wise rollout of features would depend on such audience analysis.

I suggest you don’t look for techies as such. That part (getting the portal developed with all the latest mash-up features) is the easiest and can be conveniently outsourced to any young startup.There would also be companies that can do a BOT for you (build, operate and transfer the tech team after the first two releases of the portal).

I suggest you look for young people who live and breathe internet.Cross-pollinate them with people who have a burning vision for what a sticky online presence can do for the brand and its products. It will be great if some of these people have an aptitude for what technology (especially Web 2.0 technology) can do, and they can work with young, talented programmers.

I have a few ideas on what a world class web 2.0 film portal should deliver..please let me know the mail id to which I can write.

By: MurphK

MurphK — Sun, 22 Nov 2009 07:41:50 +0000

Gopal, instead of commenting in the same tone.why dont mention what you can do to make it better. I am not a web techie so i do not have significant inputs, if you know of someone you should refer them so that we can make the site a better one.

By: gopal

gopal — Sat, 21 Nov 2009 17:04:06 +0000

ohhh really unhappy to see this post from you. Now you have started a magazine and you are a media person, isnt it?

Just say frankly are you happy with your website http://www.southscope.in ? Im really not so happy. This is the worst website i have ever seen from a big brand like yours.

Instead of blaming Indian media where you are a part of it now. you be a rolemodel for them and make your website listed top of the list, and then this posting can be considered….

No more “South Scope” is a startup as you mentioned in your post. Its a magazine representing the entire South and more over it has the brand Geetha arts behind it. You might have planned about the website earlier….. Finally you must be more active with this magazine.

Regards
Gopal