Archive for November, 2009
Why it sucks to market movies in Andhra Pradesh? My report at the FICCI Frames, Chennai.
My presentation at the FICCI Frames : I was presenting at the FICCI Frames MEBC (Media and Entertainment Business Conclave, Chennai) that took place on November 18-19th, 2009. The market leaders of various verticals of the entertainment industry made presentations on their fields. Arvind Ranganathan, CEO Real Image spoke on the digitization of cinema. Kunal [...]
Why Great Indian Media companies fail on the internet?
I had “stumbled upon” this article on Npost.com, which analyzes why most Indian media majors fail to make it online. The author to summarize states that most Indian portals are just hit concepts from the US re-purposed for the Indian auds. Also, most media companies see online as an extension of their offline presence and [...]
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